Who We Are

Asterys is a global organizational development firm that operates through an international network of Facilitators of Transformation and Executive Coaches.
We love to create meaningful partnerships with our clients and support them to generate powerful individual and cultural transformations through strategies of:

We’ve been supporting organizations since 2002. Interested in our history? Read here



Giovanna D’Alessio

Giovanna is the Founder Partner & CEO of Asterys (formerly Life Coach Lab). She works as an Executive Coach mainly with CEOs, directors and management teams of Italian and international companies in the areas of personal transformation and effectiveness, interpersonal competencies and emotional intelligence, development of conscious leadership competencies and balance between private and professional life.


Giovanna loves working together with organisations that want to develop or change their leadership culture and to implement new shared values. She is currently qualified as a Master Certified Coach.


She did her coach training at Coach University, in Colorado and has also conducted studies in emotional intelligence, personal transformation, transpersonal psychology, systemic constellations. She founded the Federazione Italiana Coach (now ICF Italia, the Italian chapter of the most important international association of coaching professionals, the International Coach Federation), of which she was the first President in 2002.


Since 2004 she has been a member of the Board of Directors of the International Coach Federation (www.coachfederation.org), as Director at-large, Vice President, Secretary/Treasurer and, in 2010, as President. Giovanna D’Alessio, with an MBA at La Jolla University (San Diego, CA) founded and ran a communications agency for 5 years when aged only 20. She then spent 7 years at Saatchi & Saatchi as a Client Director.


From 1998 she worked for Yahoo! Inc. first as the head of the Italian start-up, then in the European headquarters as Marketing Director for Europe. In 2001 she redirected her life around coaching and leadership development.


In 2003 Giovanna wrote the book “Come dire No ed essere ancora più apprezzati” (How to say no and still be appreciated) published by Sperling & Kupfer. It can be bought on Amazon.


Her latest book, “Il potere di cambiare” (The power to change), published in February, has already been reprinted. Find it on Amazon.

Giovanna’s personal website: www.giovannadalessio.com


Stefano Petti

Stefano is Partner and Managing Director of Asterys and works primarily as thinking partner and executive coach with leaders and managers, largely within multinational contexts, who are engaged in transformational and change initiatives.


Stefano is also a passionate international speaker, lecturer in the Master of International Management programme (University of Bologna, Italy) and has been teaching for years in the Executive MBA programme (CUOA Business School, Italy).


Prior entering the areas of organisational and executive development he worked in an international setting and in Italy for Eni Group and Société Générale, with responsibilities that include P&L management, project management of large scale re-organization initiatives and business development of a start-up.


His academic background includes a university degree in Business Economics (Italy), a specialisation in International Marketing and Finance (Sweden) and a Master of Business Administration – MBA (London).


Stefano is an ICF (International Coach Federation) Professional Certified Coach (PCC), former member of the ICF European Leaders Group, former member of the Executive Committee of ICF Italy and co-founder of a no-profit association for the organization of Cultural Events.


He co-authored the Harvard Business Review articles “How your State of Mind Affects your Performance” (2014) and “4 Steps to dispel a bad mood” (2015).

Our Mission

Our mission is to contribute to the evolution of humanity by enabling leaders to transform their way of thinking, their way of being and their organizations. Our talent is to unlock their full potential and amplify the impact they have in the world.

Our Values

Asterys is a values-driven organization. We are persuaded that the key to develop a great organization is a strong focus on the values that guide the way people act and make decisions.

We make sure that these values are supported and put into action by all our associate Executive Coaches and Facilitators.


We act with honesty and respect for all people. We act in harmony with what we think, feel and say, with ethical and behavioral codes that we all have chosen to follow. We make fair decisions, especially when these decisions could have an impact on other human beings. We are committed to respond creatively, always evaluating facts and not prejudices and avoiding misunderstandings.

Passion for evolution

Our passion for the evolution helps us to visualize the next step for our clients’ and associates’ growth. We invite ourselves and others to explore new ways of thinking and act in a pro-active and entrepreneurial manner. We are aware that we cannot bring anyone to places we haven’t explored ourselves and this drives us to stay on a path of continuous learning and evolution.


We know that we do not know, and this is why we strive never to take ourselves too seriously and not to allow personal or professional arrogance to get in the way of our evolution. We look at the world through the eyes of a beginner, questioning ourselves as a daily practice.


We strive to continually develop our programs and services. We constantly monitor, measure and evaluate the results of our initiatives to improve the impact and quality of what we offer. We choose not to put ourselves in service of a client if we are not convinced about the value we can generate for them.


We communicate, give and receive feedback honestly and openly and we believe that everyone starts out with good intentions. We foster a transparent exchange of expectations and we undertake to use a profound level of listening with our clients and associates, avoiding prejudices and criticism, and to create a safe space where trust can develop.


We believe that there is no learning without enjoyment and this is why we consider fundamental the sense of humour and the capacity of not to take ourselves so seriously.